Blog
Approfondimenti su integrità commerciale degli hotel, strategia per le prenotazioni dirette e ottimizzazione del sito web.
Hotel SEO Services: Costs, What They Do, and the Red Flags Before You Hire
A buyer's guide to hotel SEO services: the real scope of the work, realistic pricing, when an agency is worth it versus a tool or your own team, the red flags that signal a bad fit, and the questions to ask before you sign anything.
Hotel Marketing Strategy 2026: What Changed, and Where to Put Your Budget
Five things changed in hotel marketing between 2024 and 2026 that most year-old advice misses. Here is what they are, how to allocate a tight budget against them, and a 90-day plan for a small team.
Local SEO for Hotels: The 2026 Playbook
Eleven things a hotel can fix to show up higher when guests search nearby, in the Google local pack and on the map. Written as a runbook a GM could hand to the front desk, with each step defined in plain terms and Google's own guidance where it matters.
The Last Three Clicks: Where Hotel Booking Funnels Lose the Guest
The guest found your hotel and decided to book direct rather than through an OTA. Then the booking engine lost them. Here is where hotel booking funnels break in the final clicks, and what each lost booking actually costs.
When ChatGPT Recommends Hotels, 91% of Links Go Direct
Early hotel-specific research suggests AI assistants often recommend hotels by linking direct rather than through an OTA. The opportunity is real. Whether your website can convert the handoff is the harder question.