Get more bookings
from the website you already have
Find out what's quietly costing you direct bookings, and what could win you more, across your website, booking journey, search, AI assistants and listings.
Your data is safe. We only look at your publicly accessible pages, the way a guest and an AI do.
Best online visibility
Google and AI assistants recommend your hotel first. We track your AI and Google rank against your comp set
Fully functioning website
No expired offers, wrong descriptions or buggy booking engines. Just a seamless booking flow
First in your comp set
Sharper, better-aligned offers that win the booking ahead of your competitors
More direct bookings, less work for your team
Keeping a hotel's direct channel healthy today means an SEO tool, an audit once a year, test bookings by hand and someone screenshotting competitors' offers. Most of it happens once a quarter, if at all. Stiplo does it every week and tells your team what to fix first.
- Test-booking your own site to check the engine still worksBy hand
- Hunting for expired offers and out-of-date room descriptionsBy hand
- Asking ChatGPT and Google what they say about your hotelSeparate tools
- Working out where you rank in AI answers against your comp setSeparate tools
- Screenshotting competitors' offersBy hand
- A website audit once a yearAgency
Split across your team and agencies who never compare notes.
- Receive your weekly prioritised reportEvery Monday morning
- Choose who carries out the recommended fixesYour team or your agency
- ...coffee time?Stiplo keeps checking in the background
- Booking engine
- Offers
- AI answers
- Search rankings
- Competitors
- Website health
Start free, see it all, then let Stiplo watch
Get a free Snapshot
Enter your hotel URL. No signup and no call to start. We look at one property and send you a short report on where you stand.
If you like what you see, book a Stiplo demo
Your Stiplo demo includes a full scan of your website, with every issue we find from visibility to booking flow, walked through with you. It is a one-time scan, with no commitment.
Subscribe to Stiplo Watch to get a weekly prioritised report
Subscribe and Stiplo keeps watching every week: your website, booking journey, search, AI presence and competitors, with the fixes ranked by revenue impact.
A sample of the issues we surface
Across your website, your listings, and your AI presence.
From scan to score
Every scan lands in one dashboard: your Commercial Integrity Score, the issues behind it ranked by impact, and who is fixing what. Assign the fixes, track them scan by scan, and watch the score climb as they land.
Built by hoteliers for hoteliers
Hotels do not need another SEO report. Stiplo was built by veterans of the hotel industry, to solve the challenges they face today.
After years running digital across a major hotel group, Carlo kept seeing the same pattern: hotels were spending real money to drive direct bookings, but small failures kept slipping through
None of these problems looked dramatic in isolation. Together, they drove away guests that could have booked directly.
Stiplo exists to close this gap.

See what a guest sees before they book
Common questions
What is a Stiplo Snapshot, and how is it different from a traditional mystery shop?
A traditional mystery shop sends a real person to stay and grade the experience inside your hotel. A Snapshot does the same for everything that happens before the guest arrives. Stiplo acts as a synthetic guest across your website, your booking journey, your search and AI presence, and your public listings, and checks whether a guest can find you, trust what they find, and book without friction. With Stiplo Watch it runs every week instead of once a quarter, and it covers the digital journey where most direct bookings are won or lost.
Do I need to involve my IT team to get started?
No. There is no setup, no integration, and nothing to install. We look at your public pages the way a guest does, so nobody on your side has to lift a finger to start. You give us a URL, we run the Snapshot, and you get the report.
Is our data secure?
Yes. We only look at your publicly accessible pages, the same ones any guest or search engine can see. We never log in, submit a booking, enter a payment, or touch your booking engine, PMS, CRS, or guest data. Every report is shared only with the people you choose.
Why are my direct bookings leaking to OTAs?
Because the gap is rarely visible from the desk. An offer that expired weeks ago but is still live, a price that does not match the one you advertised, a booking form that stalls on a phone, a listing that disagrees with your own site: each one is a small moment where a guest gives up and books on an OTA instead, and you pay 15 to 25 percent commission on a guest who was already yours. Your homepage can look perfect while the booking is leaking three clicks deeper.
How do we get ChatGPT to recommend our hotel?
When a guest asks an AI assistant where to stay, it answers with specific hotels, and the ones it names get the consideration. You show up when your site is readable to those assistants: clear structured data, answerable content about your location and your rooms, and nothing blocking the AI crawlers. Stiplo checks whether you appear in those answers across the main assistants and, where you do not, tells you exactly what to change.
How is Stiplo priced, and can I start with one property?
You can start with one property for free: a full Snapshot, screenshot-evidenced, with no obligation. Beyond that, Stiplo Watch is priced per property per month, with portfolio pricing for groups, set with you in a short conversation. We do not publish fixed price points because the right plan depends on how many properties you run and what you want monitored.
What do I actually get from the free Snapshot?
A report on one of your properties, prioritised by revenue impact: the issues costing you direct bookings, the fixes to make, and the demand you are not yet capturing. Every finding is backed by screenshot evidence, and we will walk you through it if you want.
How is Stiplo different from an SEO or GEO agency?
An agency sells you work: content, links, and a retainer. Stiplo is a continuous check on your commercial integrity. We do not take over your marketing or compete with your agency. We act as a synthetic guest, find where you are losing bookings and where you could win more across search, AI, your site, and your listings, and hand your team a prioritised brief they can act on. Built by hotel operators, not by an agency selling clicks.




