Found.Trusted.Booked.
Stiplo drives more direct bookings by optimising the key steps of the guest journey. We ensure guests can find you, AI assistants recommend you, and your site converts.
Join the waitlist. Free scan when we launch.
Ghost Scan in action
What guests see
- Expired promotions still live•
- Broken booking flows•
- Dead links and missing images•
- Outdated policies•
What AI sees
- •Missing schema markup
- •No llms.txt file
- •Blocked AI crawlers
- •Inaccurate recommendations
What guests see
- •Expired promotions still live on your homepage
- •Broken booking flows that never complete
- •Dead links and missing images
- •Outdated policies and contact information
What AI sees
- •Missing schema markup — AI can't understand your pages
- •No llms.txt — AI assistants skip your hotel
- •Blocked crawlers preventing AI indexing
- •Inaccurate recommendations from outdated content
One scan checks both. Tells you exactly what to fix.
What Ghost Scan finds
Three commercial pillars. One scan.
For single hotels and multi-property groups
Visibility
Invisible to AI assistants = invisible to the next generation of travellers.
e.g. ChatGPT skipped your hotel because schema markup was missing
AI Recommendations
Tests Claude, ChatGPT, and Gemini
Structured Data
Validates schema.org markup
Website Credibility
Broken links, dead images, and expired offers don’t just look bad — they push guests to Booking.com.
e.g. Last summer’s offer still live on your homepage
Expired Promotions
Finds stale offers still live
Dead Links & Images
Catches broken paths
Promise Accuracy
If your homepage says ‘€129/night’ but the booking engine says ‘€159’, guests leave.
e.g. Homepage: From €129 → Booking engine: €159
Price Claims
Checks promises match reality
Newsletter Integrity
Tests signup forms
Built by hotel technology veterans. Trusted by independent hotels across Europe.
Join the Ghost Scan waitlist
Enter your URL. We'll email your report when we launch.
Common questions
Do I need my IT team to set this up?+
No, it's zero integration. Just paste your URL and we scan externally like a real guest.
Does this affect my website speed?+
No, we run scans externally at a slow rate that does not impact your site's performance.
Why not just use a rate shopper?+
Rate shoppers check parity on OTAs; we check the actual visual experience and integrity of your direct channel.
What's included in the free scan?+
We scan 30 pages using a mobile viewport and reveal the top 3 critical issues affecting your revenue and visibility.
Is my data private?+
Yes. We scan your public website exactly like a guest would. We don’t access any internal systems, and scan results are only visible to you.
Will this affect my Google rankings?+
No. Ghost Scan crawls at a slow rate and identifies itself. It has no impact on your SEO or search rankings.
Who sees my results?+
Only you. Your scan results are private and not shared with anyone.
What if I want to fix everything?+
The free scan reveals your top 3 issues. Upgrade to the Full Report for all issues with screenshot evidence and prioritised fix recommendations.