Found.Trusted.Booked.
Find out what's quietly costing you direct bookings, and what could win you more, across your website, booking journey, search, AI assistants and listings.
Your data is safe. We only look at your publicly accessible pages, the way a guest and an AI do.
Mystery Shop in action
Where your bookings are won and lost
Search and AI visibility
Be the property that gets recommended.
A website that works
Fix what's holding back your direct bookings.
Distribution consistency
Keep all your channels aligned.
Direct · OTA · metasearch
Commercial optimisation
Remove offer, rate and booking friction.
Humans and AI both look at your website today
What guests see
- Expired promotions still live•
- Broken booking flows•
- Dead links and missing images•
- Outdated policies•
What AI sees
- •Missing schema markup
- •No llms.txt file
- •Blocked AI crawlers
- •Inaccurate recommendations
What guests see
- •Expired promotions still live
- •Broken booking flows
- •Dead links and missing images
- •Outdated policies
What AI sees
- •Missing schema markup
- •No llms.txt file
- •Blocked AI crawlers
- •Inaccurate recommendations
A sample of the issues we surface
Across your website, your listings, and your AI presence.
An expired offer is still live on your homepage
An Easter 2026, 20 percent off banner is still showing in June 2026, two months after it expired, on your highest-traffic page.
Remove or refresh it, and set an expiry on seasonal promotions.
Guests arriving from your June campaign hit a stale offer and lose confidence before they reach the booking engine.
Top issues
Find you. Trust you. Book you.
Found.
LiveCan guests, and the AI assistants they ask, find you.
Trusted.
LiveDoes every surface back up your promise, consistently.
Booked.
In developmentCan a guest finish the booking without friction.
Built by hoteliers for hoteliers
Hotels do not need another SEO report. Stiplo was built by veterans of the hotel industry, to solve the challenges they face today.
After years running digital across a major hotel group, Carlo kept seeing the same pattern: hotels were spending real money to drive direct bookings, but small failures kept slipping through: broken pages, outdated offers, inconsistent content, weak booking paths, and gaps in how AI tools understood the property.
None of these problems looked dramatic in isolation. Together, they drove away guests that could have booked directly.
Stiplo exists to close this gap.
See what a guest sees before they book
Common questions
What is a digital mystery shop for a hotel, and how is it different from a traditional mystery shop?
A traditional mystery shop sends a real person to stay and grade the experience inside your hotel. A digital mystery shop does the same for everything that happens before the guest arrives. Stiplo acts as a synthetic guest across your website, your booking journey, your search and AI presence, and your public listings, and checks whether a guest can find you, trust what they find, and book without friction. It runs continuously instead of once a quarter, and it covers the digital journey where most direct bookings are won or lost.
Do I need to involve my IT team to get started?
No. There is no setup, no integration, and nothing to install. We look at your public pages the way a guest does, so nobody on your side has to lift a finger to start. You give us a URL, we run the Mystery Shop, and you get the report.
Is our data secure?
Yes. We only look at your publicly accessible pages, the same ones any guest or search engine can see. We never log in, submit a booking, enter a payment, or touch your booking engine, PMS, CRS, or guest data. Every report is shared only with the people you choose.
Why are my direct bookings leaking to OTAs?
Because the gap is rarely visible from the desk. An offer that expired weeks ago but is still live, a price that does not match the one you advertised, a booking form that stalls on a phone, a listing that disagrees with your own site: each one is a small moment where a guest gives up and books on an OTA instead, and you pay 15 to 25 percent commission on a guest who was already yours. Your homepage can look perfect while the booking is leaking three clicks deeper.
How do we get ChatGPT to recommend our hotel?
When a guest asks an AI assistant where to stay, it answers with specific hotels, and the ones it names get the consideration. You show up when your site is readable to those assistants: clear structured data, answerable content about your location and your rooms, and nothing blocking the AI crawlers. Stiplo checks whether you appear in those answers across the main assistants and, where you do not, tells you exactly what to change.
How is Stiplo priced, and can I start with one property?
You can start with one property for free: a full Mystery Shop, screenshot-evidenced, with no obligation. Beyond that, Stiplo is priced per property per month, with portfolio pricing for groups, set with you in a short conversation. We do not publish fixed price points because the right plan depends on how many properties you run and what you want monitored.
What do I actually get from the free Mystery Shop?
A report on one of your properties, prioritised by revenue impact: the issues costing you direct bookings, the fixes to make, and the demand you are not yet capturing. Every finding is backed by screenshot evidence, and we will walk you through it if you want.
How is Stiplo different from an SEO or GEO agency?
An agency sells you work: content, links, and a retainer. Stiplo is a continuous check on your commercial integrity. We do not take over your marketing or compete with your agency. We act as a synthetic guest, find where you are losing bookings and where you could win more across search, AI, your site, and your listings, and hand your team a prioritised brief they can act on. Built by hotel operators, not by an agency selling clicks.