Illustrative example. The Harbourside is a fictional property. Your report is built from your own pages, your own listings, and your own market.

Mystery Shop Report

theharbourside.example

10 Jun 2026 · 24 pages scanned

62/100Needs ImprovementOverall score across Visibility and Credibility. Journeys not scored yet.

Brand summaryAI-generated summary of what the scan found — not a recommendation.

The Harbourside was scanned across 24 pages. The scan found 2 critical issues and 4 warnings. AI assistants named the hotel in 2 of 6 answers we tested; in the other 4, three competitors were recommended instead.

Visibility

Can customers find you?

AI Visibility

Whether AI assistants (ChatGPT, Claude, Gemini, Perplexity) recommend this hotel when guests ask. Score: 33/100

33Emerging

Search Visibility

How this hotel ranks on Google and Bing for the queries real guests use. Score: 41/100

41Visible

Technical

Core Web Vitals (speed, stability) and Connection Security. Measured at the brand homepage. Per-hotel breakdown coming. Score: 88/100

88Strong

Credibility

Can they trust what they find?

Professional Presence

Legal pages, accessibility, and compliance signals guests look for. Score: 72/100

72Good

Content Quality

Whether pages answer guest questions clearly, with fresh, citable content. Score: 67/100

67Fair

Promise Accuracy

Checks whether advertised prices and offers match what guests see on the site. Coming soon.

—Coming Soon

Journeys

Can they book without friction?

Booking flow, form testing, CTA validation

Coming Soon

Top Issues Found

Winter offer still live in JuneCritical

A 'Winter Escape, 20 percent off' banner is still showing on the offers page, months after the rate stopped being bookable. Guests who click it land on full price and lose confidence.

https://theharbourside.example/offers

No Hotel schema on the homepageCritical

The homepage carries no Hotel structured data, so search engines and AI assistants cannot read the property's name, address, star rating, or amenities.

https://theharbourside.example/

Spa facts trapped in a PDFMinor

Spa hours and treatment prices only exist inside a downloadable PDF, which AI assistants cannot read or quote. When a guest asks about a spa break, competitors get cited instead.

https://theharbourside.example/spa

Social sharing tags incomplete on the rooms pageMinor

The rooms page is missing og:image, so links shared in WhatsApp and social feeds render without a picture.

https://theharbourside.example/rooms

Dead link on the dining pageWarning

The 'View sample menu' link on the dining page returns a 404, one step before the booking path.

https://theharbourside.example/dining

3 more issues found on theharbourside.example

Get the full report with all findings, fix recommendations, and ongoing monitoring.

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Generated by Stiplo Mystery Shop · Commercial integrity for hotels