Blog
Insights on hotel commercial integrity, direct booking strategy, and website optimisation.
What a Digital Mystery Shop Actually Checks on Your Hotel
Hotels pay for a mystery shopper to grade the stay. Almost nobody checks the website, booking engine, OTA listings and Google profile where the booking is decided. Here is what a digital mystery shop walks, surface by surface.
What Schema Markup Do Hotel Websites Need? The 5 Types That Matter
We audited 8 luxury hotel websites. Only 3 had any schema at all. Here are the 5 types that determine whether AI recommends your property.
Why Bing May Be the Secret to Your Hotel Appearing on ChatGPT
ChatGPT and Perplexity use Bing to find information. If your hotel isn't indexed there, you're invisible to AI. Five steps to fix it.
What a Hotel Website Audit Catches Before It Costs You Bookings
A hotel website can be beautiful and still lose bookings. A website audit checks the things a redesign skips: phone speed, booking-path friction, rate integrity against the OTAs, the machine-readable layer, trust signals and whether AI can read you. Six checks, what passing looks like, and what each fail costs.
Hotel SEO Services: Costs, What They Do, and the Red Flags Before You Hire
A buyer's guide to hotel SEO services: the real scope of the work, realistic pricing, when an agency is worth it versus a tool or your own team, the red flags that signal a bad fit, and the questions to ask before you sign anything.
The 12 Things a Hotel Mystery Shop Should Check in 2026
Twelve things a hotel mystery shop should check in 2026, from whether ChatGPT recommends you to whether a guest can finish a booking on their phone. What to check, what passing looks like, and what failure costs.
Hotel Marketing Strategy 2026: What Changed, and Where to Put Your Budget
Five things changed in hotel marketing between 2024 and 2026 that most year-old advice misses. Here is what they are, how to allocate a tight budget against them, and a 90-day plan for a small team.
Local SEO for Hotels: The 2026 Playbook
Eleven things a hotel can fix to show up higher when guests search nearby, in the Google local pack and on the map. Written as a runbook a GM could hand to the front desk, with each step defined in plain terms and Google's own guidance where it matters.
The Pre-Season Hotel Website Audit: 12 Checks Before Summer
Summer demand builds in spring. This is a twelve-point hotel website audit a marketing team can run themselves in an afternoon, across the three things a guest needs from a hotel website: to find it, trust it, and book it without friction.
The Last Three Clicks: Where Hotel Booking Funnels Lose the Guest
The guest found your hotel and decided to book direct rather than through an OTA. Then the booking engine lost them. Here is where hotel booking funnels break in the final clicks, and what each lost booking actually costs.
What a Digital Mystery Shop Actually Checks on Your Hotel
Hotels pay for a mystery shopper to grade the stay. Almost nobody checks the website, booking engine, OTA listings and Google profile where the booking is decided. Here is what a digital mystery shop walks, surface by surface.
Is Your Hotel's robots.txt Blocking AI Recommendations?
Only 3.3% of hotels block AI crawlers on purpose. Far more block them by accident, through a host default or a copied snippet, and lose their place in AI search answers without ever knowing it.
GEO for Hotels: The Complete Guide to AI Search Visibility
SEO gets your hotel into the search results AI reads. GEO decides whether AI recommends you, and whether it describes you correctly. A complete 2026 guide for hotel commercial teams.
Why AI Gets Your Hotel Facts Wrong (and How to Fix It)
Half of hotel brands are being misrepresented by AI. The reason most of the time: AI reads from the OTAs, not from your website, and your structured data is too thin to argue back.
The 5-Minute Hotel AI Visibility Check
Most hotels fail a basic hotel AI visibility check without knowing it. Five checks any hotelier can run in five minutes to see what ChatGPT, Perplexity, and Gemini can actually find.