Blog
Insights on hotel commercial integrity, direct booking strategy, and website optimisation.
What a Digital Mystery Shop Actually Checks on Your Hotel
Hotels pay for a mystery shopper to grade the stay. Almost nobody checks the website, booking engine, OTA listings and Google profile where the booking is decided. Here is what a digital mystery shop walks, surface by surface.
What Schema Markup Do Hotel Websites Need? The 5 Types That Matter
We audited 8 luxury hotel websites. Only 3 had any schema at all. Here are the 5 types that determine whether AI recommends your property.
Why Bing May Be the Secret to Your Hotel Appearing on ChatGPT
ChatGPT and Perplexity use Bing to find information. If your hotel isn't indexed there, you're invisible to AI. Five steps to fix it.
The Pre-Season Hotel Website Audit: 12 Checks Before Summer
Summer demand builds in spring. This is a twelve-point hotel website audit a marketing team can run themselves in an afternoon, across the three things a guest needs from a hotel website: to find it, trust it, and book it without friction.
The Last Three Clicks: Where Hotel Booking Funnels Lose the Guest
The guest found your hotel and decided to book direct rather than through an OTA. Then the booking engine lost them. Here is where hotel booking funnels break in the final clicks, and what each lost booking actually costs.
What a Digital Mystery Shop Actually Checks on Your Hotel
Hotels pay for a mystery shopper to grade the stay. Almost nobody checks the website, booking engine, OTA listings and Google profile where the booking is decided. Here is what a digital mystery shop walks, surface by surface.
Is Your Hotel's robots.txt Blocking AI Recommendations?
Only 3.3% of hotels block AI crawlers on purpose. Far more block them by accident, through a host default or a copied snippet, and lose their place in AI search answers without ever knowing it.
GEO for Hotels: The Complete Guide to AI Search Visibility
SEO gets your hotel into the search results AI reads. GEO decides whether AI recommends you, and whether it describes you correctly. A complete 2026 guide for hotel commercial teams.
Why AI Gets Your Hotel Facts Wrong (and How to Fix It)
Half of hotel brands are being misrepresented by AI. The reason most of the time: AI reads from the OTAs, not from your website, and your structured data is too thin to argue back.
The 5-Minute Hotel AI Visibility Check
Most hotels fail a basic hotel AI visibility check without knowing it. Five checks any hotelier can run in five minutes to see what ChatGPT, Perplexity, and Gemini can actually find.
When ChatGPT Recommends Hotels, 91% of Links Go Direct
Early hotel-specific research suggests AI assistants often recommend hotels by linking direct rather than through an OTA. The opportunity is real. Whether your website can convert the handoff is the harder question.
Hotel Mystery Shopping in 2026: Why Physical Audits Are No Longer Enough
Physical mystery shopping still matters, but it only evaluates the guests who arrive. In 2026, hotels also need to audit the digital journey that decides whether the booking happens at all.
Hotel FAQ Schema (FAQPage): The 2026 Guide to AI Overview Citations
Most SEO advisors stopped recommending FAQ schema after Google's August 2023 change. They were wrong. Here's why FAQ schema is now one of the highest-leverage structured-data moves a hotel can make for AI visibility, and how to implement it properly.
Your Hotel Website Has Two Audiences Now
Hotel websites used to have one audience. Now they have two, and most properties are losing one of them without knowing it.
How AI Hotel Recommendations Work: The Three Layers That Decide
Most hoteliers treat AI visibility as a black box. It isn't. The three layers behind every AI recommendation, and the levers you can pull.