A free hotel SEO audit that finds what is costing you bookings
We take a free Snapshot of one of your properties, look at it the way a real guest would, and send you what is sending bookings to the OTAs instead of your own booking engine, with the evidence behind every finding.
We review each request and respond within one business day.
Your data is safe. We only look at your publicly accessible pages, the way a guest and an AI do.
Invisible when a guest asks an assistant where to stay
We asked ChatGPT, Gemini, Google AI, and Perplexity for hotels in your area. Three nearby properties came up. Yours did not.
Prompt: which hotels would you recommend near the city centre?
Assistant: A good option is The Riverside, The Old Quarter, or The Park House.
Evidence: the assistant exchange, included in your Snapshot.
A guest comparing options never sees you, and books one of the three instead.
Illustrative example, not a real property.
Where hotels lose direct bookings
Guests find you through search, through local listings, and increasingly through AI assistants. If a page is slow to load, a link is broken, your content is thin, or your property is hard to find, the booking can go elsewhere, often to a channel that charges 15 to 25 percent in commission.
A Snapshot finds those gaps before they add up. Most hotels have never seen their own site the way a guest or an AI assistant actually does.
What your Snapshot checks
Stiplo measures a property across five areas, the ones where a hotel wins or loses the direct booking. Your free Snapshot covers two of them: a first read on AI Visibility and the key Website Health findings. The Stiplo demo walks the rest.
- In your free Snapshot
AI Visibility
Can AI find and recommend you?
Whether ChatGPT, Gemini, Google AI and Perplexity name your hotel when a guest asks where to stay, and whether the facts they repeat about you are right.
- Stiplo demo
Search Visibility
Can a guest find you on Google?
Where you rank for the searches that matter in your market, against your competitive set, and the technical gaps holding you back.
- In your free Snapshot
Website Health
Does your site earn a guest's trust?
Technical, content, legal and accessibility checks across your key pages: broken links, slow mobile pages, missing structured data, thin or stale copy.
- Stiplo demo
Cross-Channel Consistency
Does your site match what is said elsewhere?
Whether your check-in time, address, phone number and rates agree between your website, your Google Business Profile and your listings.
- Stiplo demo
Booking Journey
Can they book without friction?
The path a guest takes from the first page to the final step, and whether the prices and offers they are shown stay accurate the whole way, checked as part of the Stiplo demo.
What lands in your inbox
Findings with evidence
Key findings include a screenshot or the exact data behind them, so you can see what we saw.
Prioritised by booking impact
We lead with the issues most likely to be costing you direct bookings.
Built for hotels
Checks written for hotel websites, listings, and booking journeys, not generic SEO scores.
The demand you are missing, handed back as a brief
Alongside what is broken, a full Stiplo scan reports where you do not appear at all: the searches and AI questions a guest in your market asks when they are choosing where to stay, ranked by how close they sit to a booking. Each one comes back as a brief your team can act on, not a keyword list. Your free Snapshot gives the first AI read; the Stiplo demo walks the full brief. One illustrative example:
“spa hotel near Porto for a winter break”
- What we saw
- You do not appear in the Google top results or in the AI answer for this query.
- Who appeared instead
- Two competitors: a city-centre spa hotel and a country house an hour out.
- Why you are absent
- You have no answerable page on a winter spa break, and your spa facts sit inside a downloadable PDF the assistant cannot read.
- Recommended action
- A page on the winter spa break in your guests' language: the treatments, the off-season rate logic, what to do in the city when it is cold, the late checkout. Pull the spa facts out of the PDF and onto the page.
How it works
- 01
You request your Snapshot
Enter your hotel URL and your email. The free Snapshot covers one property.
- 02
We review and respond
We look at every request and reply within one business day.
- 03
Your Snapshot lands in your inbox
A clear, evidence-backed read on what is costing you bookings and what could win you more.
Stiplo is built by Carlo Del Mistro, founder, and until January 2026 the Chief Digital Officer at Ennismore, the luxury and lifestyle division behind around 200 hotels. The audit reflects four years of seeing where hotel websites lose direct bookings, now built into something any operator can run on their own property.
See how a Snapshot is madeCommon questions
Run your free hotel SEO audit
See what a guest and an AI assistant find on your property. One property, free.
Related reading
Hotel SEO services: costs, checklist, and red flags
What hotel SEO services include, realistic pricing, and the questions to ask before you hire.
The complete guide to GEO for hotels
How to be found and recommended by AI assistants, not just ranked in search.
What a hotel website audit catches
The booking-path leaks a six-area website audit surfaces before they cost you.