A free hotel SEO audit that finds what is costing you bookings
We run a Mystery Shop on one of your properties, look at it the way a real guest would, and send you a report on what is sending bookings to the OTAs instead of your own booking engine.
We review each request and respond within one business day.
Your data is safe. We only look at your publicly accessible pages, the way a guest and an AI do.
Sample finding
Invisible when a guest asks an assistant where to stay
We asked ChatGPT, Gemini, and Perplexity for hotels in your area. Three nearby properties came up. Yours did not.
Prompt: which hotels would you recommend near the city centre?
Assistant: A good option is The Riverside, The Old Quarter, or The Park House.
Evidence: the assistant exchange, included in your report.
A guest comparing options never sees you, and books one of the three instead.
Illustrative example, not a real property.
Where hotels lose direct bookings
Guests find you through search, through local listings, and increasingly through AI assistants. If a page is slow to load, a link is broken, your content is thin, or your property is hard to find, the booking can go elsewhere, often to a channel that charges 15 to 25 percent in commission.
An audit finds those gaps before they add up. Most hotels have never seen their own site the way a guest or a search engine actually does.
What a Stiplo audit checks
We look at your property across three questions a guest works through before they book.
Found
Can guests and AI assistants find you?
We check your visibility in search and local results, including your Google Business Profile, the schema and structured data that let engines read your property, your indexability and core technical SEO, your mobile experience, and whether assistants like ChatGPT, Gemini, and Claude surface you at all.
Trusted
Can they trust what they find?
We check your content quality, your trust signals, broken links, and the on-site inconsistencies that make a guest hesitate.
Booked
Coming soonCan they book without friction?
We are building a layer that follows your booking path the way a guest does, and checks that your prices and offers stay accurate from the first page to the final step.
What lands in your inbox
Findings with evidence
Key findings include a screenshot or the exact data behind them, so you can see what we saw.
Prioritised by booking impact
We lead with the issues most likely to be costing you direct bookings.
Built for hotels
Checks written for hotel websites, listings, and booking journeys, not generic SEO scores.
How it works
You request your audit
Enter your hotel URL and your email. The free audit covers one property.
We review and respond
We look at every request and reply within one business day, then run your Mystery Shop.
You get your report
A clear, evidence-backed read on what is costing you bookings and what could win you more.
Built by a former hotel CDO
Stiplo is built by Carlo Del Mistro, founder, and until January 2026 the Chief Digital Officer at Ennismore, the luxury and lifestyle division behind around 200 hotels. The audit reflects four years of seeing where hotel websites lose direct bookings, now built into something any operator can run on their own property.
See how the audit worksCommon questions
What is a hotel SEO audit?
A hotel SEO audit is a structured review of how easily guests and search engines can find your property, whether they trust what they see, and whether they can book without friction. Stiplo runs it as a Mystery Shop: we look at your live property the way a real guest and a real search engine would.
What does the free audit check?
It covers two of our three areas today. Found: how you show up in search and local listings, your structured data and technical foundations, and whether AI assistants surface you. Trusted: your content, trust signals, broken links, and on-site inconsistencies. The Booked area, which follows your booking path and checks that prices and offers stay accurate, is in development.
How much does it cost?
The audit on one property is free. There is no account to create and no card required. Paid plans cover more properties, the full set of findings, fixes, and ongoing monitoring, and are priced per property during a short conversation.
How long does it take?
We reply to every request within one business day, and your report follows shortly after. You will hear from us quickly with the next step.
Do I need to install anything?
No. We work entirely from your public website, so there is nothing to install and no access to grant. Enter your URL and your email, and we take it from there.
How is this different from a generic SEO tool?
Stiplo gives you a short, ranked read: the issues most likely to cost you direct bookings, each with the evidence behind it. You get something you can act on, built by people who know hotels.
Run your free hotel SEO audit
See what a guest, a search engine, and an AI assistant find on your property. One property, free.
Request your free auditRelated reading
Hotel SEO services: costs, checklist, and red flags
What hotel SEO services include, realistic pricing, and the questions to ask before you hire.
The complete guide to GEO for hotels
How to be found and recommended by AI assistants, not just ranked in search.
What a hotel website audit catches
The booking-path leaks a six-area website audit surfaces before they cost you.