About Stiplo
Hotels spend millions driving traffic to their websites. Google Ads, Metasearch, email campaigns, social media - all designed to bring guests to the direct booking channel. But between the ad click and the booking confirmation, things break.
Wrong prices. Expired promotions. Dead links. Booking engines that time out on mobile. And now there is a second audience nobody is watching: AI travel assistants that read your website to decide who to recommend.
Nobody was checking either one. So we built Stiplo.
Why Stiplo exists
Built by hoteliers for hoteliers
Hotels do not need another SEO report. Stiplo was built by veterans of the hotel industry, to solve the challenges they face today.
After years running digital across a major hotel group, Carlo kept seeing the same pattern: hotels were spending real money to drive direct bookings, but small failures kept slipping through: broken pages, outdated offers, inconsistent content, weak booking paths, and gaps in how AI tools understood the property.
None of these problems looked dramatic in isolation. Together, they drove away guests that could have booked directly.
Stiplo exists to close this gap.
What we believe
Found. Trusted. Booked.
01//Visibility
Found.
Guests and the AI assistants they ask can find your hotel when it matters.
02//Credibility
Trusted.
Every page backs up the promise: accurate, accessible, legally sound.
03//Journeys· Coming soon
Booked.
Nothing breaks between intent and confirmation.
Hospitality used to QA its commercial channel by hand: a marketing manager clicking through the booking flow on Monday morning. Then came multi-property portfolios, dynamic pricing, AI travel assistants reading your website, and offers that need to be live in three currencies and four languages by Friday. Hand-QA stopped working five years ago. We built Stiplo to be the check that runs while you sleep.
See it on your hotel
Request a free Mystery Shop on one of your properties, or talk to us about your portfolio.
We review each request and respond within one business day.