About Stiplo
Hotels spend millions driving traffic to their websites. Google Ads, Metasearch, email campaigns, social media - all designed to bring guests to the direct booking channel. But between the ad click and the booking confirmation, things break.
Wrong prices. Expired promotions. Dead links. Booking engines that time out on mobile. And now there is a second audience nobody is watching: AI travel assistants that read your website to decide who to recommend.
Nobody was checking either one. So we built Stiplo.
What we believe
Found. Trusted. Booked.
01//Visibility
Found.
Guests and the AI assistants they ask can find your hotel when it matters.
02//Credibility
Trusted.
Every page backs up the promise — accurate, accessible, legally sound.
03//Journeys· Coming soon
Booked.
Nothing breaks between intent and confirmation.
Hospitality used to QA its commercial channel by hand: a marketing manager clicking through the booking flow on Monday morning. Then came multi-property portfolios, dynamic pricing, AI travel assistants reading your website, and offers that need to be live in three currencies and four languages by Friday. Hand-QA stopped working five years ago. We built Stiplo to be the check that runs while you sleep.
Carlo Del Mistro
Founder
Founder of Stiplo. Former Chief Digital Officer at Ennismore until January 2026 (Hoxton, Mama Shelter, Mondrian, Delano, SLS, Gleneagles). Built Stiplo after years of watching hotel marketing spend hit broken pages. Based in the UK, working with hotel groups across Europe.