An independent read on how your assets actually present
Measured from outside the operator's reporting: what a guest meets on the site, what the AI assistants say when asked for a hotel like yours, and where the direct channel is quietly leaking. Scored per property, with the evidence attached.
One report per asset, comparable across the portfolio
Your portfolio
Illustrative5 properties, scored per property
| Property | Score | Top issue |
|---|---|---|
The HarboursideAmsterdam Top issue: Absent from the AI answer for its category | 58Needs work | Absent from the AI answer for its category |
Mont ClairEdinburgh Top issue: Expired offer still live on the homepage | 71Fair | Expired offer still live on the homepage |
Casa LumarLisbon Top issue: No localised content for its main market | 49Needs work | No localised content for its main market |
The WrenBristol Top issue: Listing and site disagree on check-in time | 76Fair | Listing and site disagree on check-in time |
Atelier NorteBilbao Top issue: Room rate on site does not match the booking engine | 64Needs work | Room rate on site does not match the booking engine |
Repeats across the estate
- Weak AI visibility on rebranded properties3 properties
- Missing localised content for the local market2 properties
- Listing details that disagree with the site2 properties
Illustrative example. Your report is built from your own properties and your own pages.
The gap on the owner side
Not a management problem, a visibility one. Nobody in the chain is paid to look at the asset the way a guest does.
The operator marks their own homework
Channel mix, direct share and campaign performance all reach you through the party being measured. The numbers are usually accurate. What they cannot tell you is what a guest actually met on the way to the booking, because nobody in that chain is looking from the outside.
Leakage arrives as commission, never as a defect
A broken booking path or a hotel that AI cannot find does not appear anywhere as a fault. It appears months later as a higher share of OTA business and a softer direct line, by which point the cause is untraceable.
Brand standards are asserted, not evidenced
The management agreement says the property will be presented to standard. Verifying that across a managed estate means someone opening every site, on a phone, in the guest's language, and recording what they find. It rarely happens, and never at a cadence that would catch drift.
No digital baseline at acquisition or refinancing
You underwrite the physical asset in detail and inherit the commercial one on trust. There is usually no record of where the property stood digitally on the day you took it on, so there is nothing to improve against and nothing to hold anyone to.
How we start with an owner
Run the free Mystery Shop on one asset, ideally the one you are least sure about. It covers a single property and costs nothing, so you can judge whether the report tells you something your current reporting does not.
From there we scope the estate with you: which assets, which markets, how often you want the read. Reports can go to you, to the operator, or to both. Most owners find the second option lands better, because the findings arrive with evidence rather than as an accusation.
To be clear about scope: we measure how the property presents and how it is found. We do not audit the operator's books, and we do not implement the fixes. What we give you is an evidenced, repeatable baseline.
Start with one asset
Tell us about the portfolio and what you are trying to establish. We will reply to set up a conversation that fits.