Use case

Protect your direct bookings

Your direct channel is where your margin lives. When your site, your offers, or your listings say the wrong thing, guests don't complain. They go to Booking.com.

31
average integrity issues
per hotel website

You spend thousands driving traffic away from OTAs and onto your direct channel. But nobody checks if the landing page actually works, or whether your listings tell the same story your site does.

A price that doesn't match the ad. A summer promotion still live in February. A booking form that times out on mobile. A Google listing that shows an amenity you quietly dropped two seasons ago.

Every broken promise is a guest who bounces, and revenue that goes straight back to the OTA. The average hotel website is losing bookings to 31 commercial integrity issues right now. They just don't know it.

Mystery Shop finding: Summer 2025 promotion still live on hotel homepage with fix recommendation

How Mystery Shop helps

Find the broken pages

Mystery Shop reviews your site on mobile, the same device most of your guests use. It finds pricing errors, dead links, expired offers, and broken booking flows.

Catch the offers that have gone stale

A spring rate still live in autumn, a sold-out package nobody pulled down, a discount the booking path no longer honours. We surface the promises your site is still making that your hotel no longer keeps.

Keep your listings consistent with your site

Your Google and Bing listings should tell the same story your website does. When the amenities, address, or hours drift apart, guests lose trust and book elsewhere. We flag where your channels disagree.

Fix what matters first

Issues are prioritised by revenue impact. Fix the pages that cost you the most bookings first.

Stop losing bookings to broken pages

Request a free Mystery Shop and see what your guests see.

Run a Mystery Shop

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