Blog
Insights on hotel commercial integrity, direct booking strategy, and website optimisation.
Direct Booking Strategy
The Last Three Clicks: Where Hotel Booking Funnels Lose the Guest
The guest found your hotel and decided to book direct rather than through an OTA. Then the booking engine lost them. Here is where hotel booking funnels break in the final clicks, and what each lost booking actually costs.
Direct Booking Strategy
When ChatGPT Recommends Hotels, 91% of Links Go Direct
Early hotel-specific research suggests AI assistants often recommend hotels by linking direct rather than through an OTA. The opportunity is real. Whether your website can convert the handoff is the harder question.