Blog
Insights on hotel commercial integrity, direct booking strategy, and website optimisation.
Is Your Hotel's robots.txt Blocking AI Recommendations?
Only 3.3% of hotels block AI crawlers on purpose. Far more block them by accident, through a host default or a copied snippet, and lose their place in AI search answers without ever knowing it.
GEO for Hotels: The Complete Guide to AI Search Visibility
SEO gets your hotel into the search results AI reads. GEO decides whether AI recommends you, and whether it describes you correctly. A complete 2026 guide for hotel commercial teams.
Why AI Gets Your Hotel Facts Wrong (and How to Fix It)
Half of hotel brands are being misrepresented by AI. The reason most of the time: AI reads from the OTAs, not from your website, and your structured data is too thin to argue back.
The 5-Minute Hotel AI Visibility Check
Most hotels fail a basic hotel AI visibility check without knowing it. Five checks any hotelier can run in five minutes to see what ChatGPT, Perplexity, and Gemini can actually find.
Hotel FAQ Schema (FAQPage): The 2026 Guide to AI Overview Citations
Most SEO advisors stopped recommending FAQ schema after Google's August 2023 change. They were wrong. Here's why FAQ schema is now one of the highest-leverage structured-data moves a hotel can make for AI visibility, and how to implement it properly.
Your Hotel Website Has Two Audiences Now
Hotel websites used to have one audience. Now they have two, and most properties are losing one of them without knowing it.
How AI Hotel Recommendations Work: The Three Layers That Decide
Most hoteliers treat AI visibility as a black box. It isn't. The three layers behind every AI recommendation, and the levers you can pull.
Hotel SEO in the Age of AI: What's Changed in 2026
Google rankings still matter, but 38% of page-one brands are invisible to ChatGPT. What Query Fan-Out, GEO, and AI citations mean for hotel SEO in 2026.
Only 1 in 6 Hotels Are Visible to AI Search
What Schema Markup Do Hotel Websites Need? The 5 Types That Matter
We audited 8 luxury hotel websites. Only 3 had any schema at all. Here are the 5 types that determine whether AI recommends your property.
Why Bing May Be the Secret to Your Hotel Appearing on ChatGPT
ChatGPT and Perplexity use Bing to find information. If your hotel isn't indexed there, you're invisible to AI. Five steps to fix it.