Blog
Insights on hotel commercial integrity, direct booking strategy, and website optimisation.
Website QA
The Pre-Season Hotel Website Audit: 12 Checks Before Summer
Summer demand builds in spring. This is a twelve-point hotel website audit a marketing team can run themselves in an afternoon, across the three things a guest needs from a hotel website: to find it, trust it, and book it without friction.
Website QAFeatured
What a Digital Mystery Shop Actually Checks on Your Hotel
Hotels pay for a mystery shopper to grade the stay. Almost nobody checks the website, booking engine, OTA listings and Google profile where the booking is decided. Here is what a digital mystery shop walks, surface by surface.
Website QA
Hotel Mystery Shopping in 2026: Why Physical Audits Are No Longer Enough
Physical mystery shopping still matters, but it only evaluates the guests who arrive. In 2026, hotels also need to audit the digital journey that decides whether the booking happens at all.